KDept. 01 · AFTER90
Magazine
The library, bound.
Masthead-led issues, collected.
AFTER90
Cover · AFTER90 Editorial
Turn the page ↓
Editor's note
AFTER90 goes beyond the athlete's 90 minutes, seeking to understand the human while the world watches the player.
When you understand the person, you understand the player.Core belief
AFTER90 · The archive
Covers and artwork from the AFTER90 carousels. Drag to browse.
Contents · AFTER90
KDept. 01 · AFTER90
The library, bound.
Masthead-led issues, collected.
CDept. 02 · AFTER90
The person, located before the player.
Longform, on the record.
MDept. 03 · AFTER90
What they listen to, wear, believe and carry.
Scans, notes, objects, records.
YDept. 04 · AFTER90
The tunnel is a runway. Read it that way.
Silhouette, label, A90 Approved.
Dept. 05 · AFTER90
One image. One thought.
Campaign-level frames, used sparingly.
Featured · The Story
AFTER90 · PP. 14 — 27
Dept. 02 — The Story
The person, located before the player — and long after the goodwill turned out to be conditional.
CMarcus Rashford grew up in Wythenshawe, the youngest of five, raised by a mother working multiple jobs to keep the lights on. He knew what it meant to go without before he knew what it meant to play in front of a crowd. That upbringing is the reason a football campaign about free school meals ever became a national reckoning, and the reason a Conservative government reversed its own policy twice because a 23-year-old forward refused to let the issue drop.
He wasn't handed a platform and told what to do with it. He built the case himself, wrote the letters himself, kept showing up on the issue long after most people expected him to move on. For a while, that made him one of the most trusted public figures in the country, footballer or otherwise.
Within a year of that campaign, the same country that called him a hero turned on him after a missed penalty. The convictions didn't change. The politics he'd fought for didn't change. The reception did, overnight, and for reasons that had nothing to do with any of it.
That's the part most coverage skips past on the way to a redemption arc. What's left, once football stops being the reason people are watching, once the goodwill turns out to be conditional in a way nobody warned him about, is the part After 90 is actually interested in. Not the comeback story. The person who kept doing the work anyway.
AFTER90 · The Interview
The Interview Experience
Every AFTER90 profile is read in the same order.
Where it started, and who was watching.
The long-form human profile.
Sound, style, faith, family.
How they choose to be seen.
What remains when the game stops.
AFTER90 · AFTER90 Magazine
Stories built to be kept.
Collected issues. Print-led, kept on a shelf, not in a feed.
AFTER90 · About
I started After 90 because I got tired of watching footballers get reduced to performances. Statistics. Headlines. Ninety minutes, then nothing.
Football is one of the most powerful cultural forces in the world. It sits right next to music, fashion, art, identity. But the people actually playing it rarely get to exist as anything more than the result of their last game. Win or lose, that's the whole story most places tell.
After 90 exists to tell the other one. The one about who someone is when the shirt comes off. What they listen to. What they wear. What they believe. The culture they come from and the one they're shaping.
Football is the lens here, not the subject. If a story wouldn't hold up without the football attached to it, it's not one we're interested in telling.
After 90 is the publication I wanted to exist when I was still in it.
David Oduntan · Founder
I came through the game myself, academy football at Crystal Palace and various academies, before playing semi-professionally in the National League. I know how little of a player's actual identity survives the way football media usually covers them.
AFTER90 · Build with us
AFTER90 is made with the people in it. Four ways in.
Help shape the future of football media.
AFTER90 is building a modern editorial publication at the intersection of football, identity, fashion and culture. We're looking for long-term partners who believe in patient brand building and category-defining storytelling.
Start a conversationBecome part of the publication.
We're looking for athletes with stories worth telling — not just careers worth celebrating.
Feature with AFTER90Collaborate through campaigns, documentaries and editorial storytelling.
Create meaningful work with one of football's emerging editorial voices.
Partner with usPhotographers. Filmmakers. Writers. Designers. Stylists.
Join the creative network helping shape the future of AFTER90.
Work with usAll enquiries · info@after-90.com